See You Soon Toronto

Through these unprecedented days, we’ve been finding new and creative ways to embrace the current situation and connect with each other online. Themed Zoom Cocktail Parties. TikTok challenges. Instagram Sourdough Bread Making Lessons. Netflix’ Tiger King. But still…something is missing. Offline interactions offer an energy that we can only mimic in live stream. The empty streets, parks, restaurants, bars and buildings in Toronto are nothing without the sound, style and culture of our people.

Based on this theme, See You Soon Toronto was born. A collaboration between Lifetime Developments’ Brian Brown, graphic artist Ben Johnston and television reporter Tyrone Edwards, See You Soon Toronto presents limited edition apparel and art, with 100% of proceeds going back to COVID-19 relief efforts. Each piece was designed as an optimistic promise from Toronto to its inhabitants – that the city and its establishments miss us as deeply as we miss them, and that they can’t wait to welcome us back with open arms…soon.